Shotii Google  

Thrown (Ţâpat) in

Imi place Google, chiar daca mi-au suspendat contul AdSense fara explicatie, ca apoi sa mi-l reinstaureze fara sa-si ceara scuze. Probabil ca mi-ar place si mai mult dac-as fi cumparat stock la IPO, dar mi s-a parut overpriced si am asteptat o corectie... care nu a mai venit. But it's all good.

Recent, Google l-a angajat pe Seth MacFarlane, creatorul Family Guy, sa faca desene animate care sa fie publicate pe reteaua AdSense (1). Creatiile si creaturile lui vor fi sindicate sub titlul "Cavalcade of Cartoon Comedy". De cate ori cineva va apasa pe Webisod-ul respectiv, advertiserul asociat plateste o bucatica, iar MacFarlane, Media Rights Capital (care sponsorizeaza povestea), Google si site-ul respectiv iau o bucatica.

“We believe the revenue could be formidable,” said Karl Austen, a lawyer who worked on the deal. “What is exciting is that this is a way to monetize the Internet immediately. Instead of creating a Web site and hoping Seth’s fans find it, we are going to push the content to where people are already at.”
adsense poor contextual targettingUn alt articol (2), de data asta pe blogul oficial al Google (ca si canalul oficial Google pe iutub - 3), explica greutatile intampinate de ei in a filtra webspam-ul si fac trimitere la un articol a-toate-explicator (4). Dar news spam este ceva vechi de cand lumea. NYT explica arta news release-ului (5) astfel:
“Anytime you have ‘toxic’ next to an item everyone has in their house and has always been assumed to be the last thing that would harm them, you can be sure it will get picked up on the news, and the Web will spread it like wildfire,” said Allen P. Adamson, managing director of Landor, a corporate branding firm, and the author of “BrandSimple.” The words that attract media attention change with the times. “Anything that speaks to long-term health risks is good these days, because there is a belief that there’s a lot of stuff out there harming us, from the cellphone on down,” Mr. Adamson said. David B. Armon, the president of PR Newswire, a distribution service for public relations professionals, likens writing a news release to writing a headline for the front page of a newspaper: every word has to do heavy lifting. “It’s a lot more scientific than it used to be,” Mr. Armon said, “because you’re not just trying to get media pickup, but to get search engine attention.”
Ce cuvinte trebuiesc folosite? NYT raspunde si la-ntrebarea asta:
“P.R. people want to invest time in things that are going to get picked up, so they try to put something to the ‘who cares?’ and ‘so what?’ test,” said Kate Robins, a longtime public relations consultant. “If you say something is first, most, fastest, tallest — that’s likely to get attention. If you can use the words like ‘money,’ ‘fat,’ ‘cancer’ or ‘sex,’ you’re likely to get some ink in the general audience media.” David Seaman, a P.R. stunt planner and the author of a book to be published in October, “Dirty Little Secrets of Buzz,” is a proponent of “safe,” “easy” “secret,” “trick” and “breaking” because they suggest that something is new and fresh, he said.
De fapt, restul articolului despre astfel de cuvinte este:
To aid in this endeavor, PR Newswire offers its members a so-called keyword density tool. “It lets you know the words someone would have to type into a search engine for your particular press release to be found, and helps put your release at the top of the search engine,” Mr. Armon said. “Green” and “environment” are huge right now, he said, as is “foreclosure.” “We’ve done 412 press releases that incorporate that word so far in ’08, up from 261 last year.” For the record, Mr. Armon added, the use of the word “toxic” in news releases is up 5 percent. The words that may help get a news release picked up vary from region to region. Brenda Baumgartner, the news director and anchor at KPVI, the NBC affiliate in Pocatello, Idaho, for example, looks for words like “fishing,” “hunting,” “Mormon” and “polygamy,” she said, “because they fit the culture we live around.” KPVI also went with the toxic curtain story. “Everybody takes showers,” Ms. Baumgartner said, by way of explanation. Words that help elevate a news release also vary from industry to industry. For instance, Tom Gable, the head of a San Diego public relations firm, said a news release about video games could benefit from a phrase like “faster graphics.” When talking about technology, he said, it would be “ ‘cost breakthrough,’ like the $200 computer.” In the entertainment industry, on the other hand, the most basic of nouns will do — baby, breakup, marriage, divorce — according to Cindi Berger, co-chief executive of the public relations firm PMK/HBH. “Now attach names like Madonna or Jessica Simpson,” Ms. Berger said, “and of course the assignment editor is going to pay attention.” Perhaps because many people in public relations are former journalists, they know what grates on the Fourth Estate. Mr. Gable, who was once the business editor of The San Diego Union, has compiled a list of words that will do a news release no good whatsoever, like “solutions,” “leading edge,” “cutting edge,” “state of the art,” “mission critical,” and “turnkey.” Mr. Gable said that his company once did a weeklong survey of the releases that came out of PR Newswire and Business Wire, a commercial news distribution service, “and most of the releases identified their company as ‘a leader’ and described their research as ‘cutting edge.’” “They were empty, unsubstantiated and had no news value,” he said. Ken Sunshine, the head of a P.R. firm in Manhattan, said he thought the media had an institutional bias against “hype-y terms” like “world renowned” and “once in a lifetime,” which he studiously avoids putting in his news releases. “But ‘unique’ is fine,” he said, “if something really is unique.” Ultimately, perhaps, the whole thing is less about terms than timing.
Un alt manager Google scrie de la adapostul WordPress blogului sau despre SEO (6). Articolele sunt interesante, cu atat mai mult cu cat vin de la un om platit de Google si care totusi nu foloseste platforma Blogger/Blogspot. Este greu de zis de ce cu atat mai mult cu cat Blogspot este pur si simplu o platforma mai buna. (Wordpress pare uneori o conspiratie a bloggerilor asa-zis profesionisti, care s-au fript mutandu-se pe el, si-acum vor ca toti ceilalti sa sufere.) Iata niste motive posibile: 1. Blogul lui Matt Cutts se vrea un reachout in afara lumii corporate, oarecum grassroots. Incercarea de a crea aceasta senzatie are mai multe sanse de reusita daca este facuta de pe o platforma in a afara Blogspot. 2. Matt Cutts este un rebel, si asta-i modul lui de a arata driving finger conceptului vag de autoritate care este Google. Cand eram mai mic si lucram pe contract la cea mai mare firma de telecomunicatii din Ontario & Quebec, purtam la cingatoare un mobil cu abtibildul unei alte companii, care era un competitor direct. Am rezistat cu succes rugamintilor sefului de a nu-l mai purta asa ostentativ. Poate ca Matt face la fel :)


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Thank you for reading (mulţam fain pentru cetire)! Publicat Tuesday, July 01, 2008 . Similar articles under the following categories (poţi găsi articole similare sub următoarele categorii): (Subscribe) . Dacă ţi-a plăcut articolul, PinIt-uieste-l, ReddIt-eaza-l, stumble-uieste-l altora, trimite-l pe WhatsApp yMess şi consideră abonarea la fluxul RSS sau prin email. Ma poti de asemenea gasi pe Google. Trackback poateputea fi trimis prin URL-ul de sub Comentarii.
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